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SITE RATIONALE
Color Scheme Options
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Color Scheme Picked
Color Decision and Design Rationale
Creating a portfolio website involves careful consideration of color decisions and design elements to convey a specific mood and style. Blue Ridge Media features warm colors such as shades of brown, tan, and burnt orange. These colors evoke feelings associated with warmth like positivity, energy, and creativity. Displaying a warm tone throughout the portfolio evokes a sense of tranquility. The modern color palette, a combination of bold and muted tones, ensures a contemporary and stylish look.
The choice of Avenir font for the body text reflects the clean and simple theme throughout the portfolio while ensuring optimal readability. To add a touch of sophistication and elegance to the hierarchy, the Playfair Display font is used for headings, creating a balance between modern and traditional elegance. Maintaining a clean layout allows the work to be highlighted, contributing to a memorable user experience.
Image Rationale
Imagery Is one of the most important tools used to evoke emotion and make a first impression. Blue Ridge Media features images that compliment the color scheme and the context of the section. The Home page depicting mountains not only evokes a tranquil, natural, vibe that is used within the color scheme and fonts but also is relevant to the advertisements that are featured in Harrisonburg. The other images featured throughout the portfolio are high-quality and have similar tones to the portfolio itself. Each image used is relevant to the type of advertisement showcased with it.
Site Flowchart
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